Three Things You Should Know!

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Are you trying to increase your sales?  If you are, you are
urged to examine pay per click advertising programs, if you
haven’t already done so.  Pay per click advertising is a great
way to market your business to the large number of internet
users.  An important part of this marketing is keywords. When it
comes to pay per click advertising programs, keywords not only
have an impact on your success, but they may also impact how
much pay per click advertising costs. 

When using a pay per click program, to have your advertisements
distributed across the internet, you need to choose a collection
of keywords.  These keywords will be what your advertisements
are associated with.  They will also have an impact on which
websites your ads appear on.  For instance, most pay per click
programs try and match up content keywords, from a website, with
your keywords, the ones that you selected for your
advertisements.  For this reason, you will not only want to
choose popular keywords, but keywords that are related to your
online business or the products that you sell.  If you need
assistance, you may want to try using this helpful keyword
search tool, which can be found at
http://www.digitalpoint.com/tools/suggestion/.

Once you have determined what keywords you would like to have
associated with your advertisements, you will then want to
examine how much those advertisements will cost you.  Different
pay per click programs operate in different ways, but most
require online business owners, just like you, to bid on popular
keywords.  To get an idea as to how much money certain keyword
advertisements are selling for, you may want to use a keyword
worth tool, such as the one that can be found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
This tool gives you an idea as to how much popular keyword
advertisements are going for.  It may also help you save money.
Having an idea as to what you should pay may end up preventing
you from paying too much or bidding too high.

When choosing your max bid, there are a number of important
factors that you need to keep in mind.  One of the biggest
questions to ask yourself is what are you promoting?  Are your
advertisements going to bring internet users to a specific
product or the main page of your website?  If you are only
promoting one product, you should only count of selling one
product. If you are hoping that your customers will make
multiple purchases, you may want to determine what your average
sale amount is.  This will make it easier for you determine how
much you can afford to bid for, while it still being to make a
profit. 

It is also important to examine the amount of profit that you
would like to make.  For instance, if you are looking to make
the largest profit, you may only want to pay ten cents for each
of your advertisements.  Say those advertisements were clicked
thirty times, you will be charged three dollars total.  Now, say
that ten of those clicks result in a sale, an average sale of
twenty dollars; you will have made a total of two hundred
dollars.  Not bad for only spending three dollars in
advertising!  In this case you can walk away with a fairly large
profit or you can choose to increase your max bid.  It may
result in a smaller profit, but your long-term results, sales
overtime, may improve due to exposure and promotion. 

The above mentioned formula is just one of the many that you can
use to determine how much is too much to pay for pay per click
advertising.  There are a number of other formulas that you can
use to come with up the same or similar results.  However you
calculate your profit, it is important that you do so.  Knowing
how much you stand to make or even lose will allow you to use
pay per click advertising so that it can benefit you and your
business.

To your success,
Taggart Buie

P.S. Pay per click advertising may help you generate sales, but
it will not do you any good if you cannot profit from those
sales. That it is why it is important to estimate your
profitability and keep that profitability in mind when choosing
your max bid.

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Get Listed Quickly With A Blog On Your Site!

Image by fiveoclockwave via Flickr

If you run a site and are looking to get it listed quickly on
search engines, there really is no easier and quicker way than
to also put a blog on the site. It is a known fact that search
engine spiders from sites like Google and Altavista list new
blogs much faster than they list new sites. However, it’s not as
simple as just creating a blog and letting it sit there. You
have to also use tactics like pinging, linking and the use of
keywords. We’ll go over each so that you are able to effectively
use your blog for a quick site listing. We’ll also briefly go
over how to host your own blog on your site.

So how do I host my own blog, anyway?

The easiest way to do this is to install and run a blogging
software from another company on your web site’s server. One
such software that is popular is WordPress. It’s fairly easy to
install and works pretty good on your site. Other blogging
software options include:

Apache Roller
Blosxom
Geeklog
Textpattern
LifeType

Whatever one you choose, be sure to follow the instructions
provided by the company so that the installation goes smoothly.

Where should I put my blog on my site?

Most people who host their blog to help their site get listed
quickly don’t put the blog on the main page of the site, because
the site isn’t all about the blog. Instead they put it in its
own folder at mysite.com/blog/. But you can really put your blog
anywhere on your site, so it’s your call.

What is pinging?

It’s a question that many ask, so don’t feel silly if you don’t
know what pinging is. Pinging is essentially a tracking program
installed on your blog that will notify the site which it is
from whenever your blog is updated. Search engine spiders
usually visit newly pinged sites most often, which is why
pinging is such a crucial part of the equation to get your site
listed quickly. Sites that are newly “pinged” will be visited by
search engine spiders. A visit from the spider equals a listing
on the search engine.

How do I get pinging on my blog?

You’ll have to register with a site that offers weblog pinging.
The most popular pinging program around is weblogs.com. Other
programs offered include Yahoo’s Blo.gs, BlogRolling, and
Technorati. Once you’ve decided on a pinging service, you’ll
have to follow the instructions to install it on your blog. When
you’ve done that, your blog will start getting pinged and
visited by search engine spiders.

What is linking?

Linking is basically having another blog or site link to your
blog. When search engine spiders visit that site and see a link
to your site, they’ll visit your site. Linking is effective both
for sites with blogs and those without it.

How do I get linking?

You get it by visiting sites/blogs that are relevant to what
your site is about. Then you contact the owners of those
sites/blogs, asking them to post a link to your site on their
site. In return, you will probably have to link to their site on
your site. That way, both of you are able to benefit from the
linking.

Why is the use of keywords important to my blog?

Spiders love to visit sites with a good amount of keywords.
People who read your site won’t mind the use of keywords if they
are lightly spread throughout the content of your pages. The key
to this is to make a list of keywords relevant to your blog
posting and then to try to use those keywords throughout your
content. It is important to make sure, however, not to overuse
keywords. Spiders have been trained to ignore sites with
excessive amounts of keywords, so if you use a whole lot of
keywords in the hopes of getting spiders to visit your site,
it’s not going to do you any good. Generally speaking, using
between 2-6 keywords per 200 word piece of content is a good
ratio. It’s pleasing to both readers and search engine spiders.

That’s really all there is to it. Apply the above techniques to
your blog and you will net your site a quick search engine
listing.

To your success,
Taggart Buie

P.S. There is really no quicker way

See How I Make 1k per. Sale Commission 

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